- Generally viewed in a stereotypical way:
Slow, not up to date with technology, ill, friendly, outspoken, vulnerable and a burden, hard of hearing - Depiction in the media is mainly limited to advertisements or programs attempting to appeal to all generations of a family - it's as if the elderly are portrayed in the media as non-existent, as if they do not matter.
- "Uncool" in the media's eyes
Why do we believe these representations?
CULTIVATION THEORY
- Cultivation theory is a social theory that examines the long term effects of television.
- When we are unsure about something, we often just take in the information given to us by mass media without questioning it. This information is then internalized by us as consumers of media and then used as social guidance to categorize social roles. Therefore, it leaves people with a mis-perception of what is true in our world.
- Cultivation theory in its most basic form suggests that exposure to television, overtime, subtly "cultivates" viewers' perceptions of reality.
Sometimes these misperceptions can be really off. Just because someone is older, doesn't mean they are all of these things.
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